New Year - New Phone Book

I happened to be walking in my neighborhood and noticed a few guys frantically running to and from a slow moving budget rental truck. They were distributing stacks upon stacks of brand, spankin' new phone books. No stoop was left behind - every single residential door was graced with updated contact information for the entire borough of Brooklyn.

Now, can you tell me when was the last time you flipped through the yellow pages to look up a phone number?

I understand this is a community service thing or paid advertising or something altruistic - but in our digital age (we'll suspend the e-waste topic for this posting) is this tower of telephone books really necessary? Even though they are made on paper that contains "up to" 40% post-consumer recycled material, what if they weren't printed at all? Or what if half as many were printed? (And a side note - they are in spanish and english - same info, two languages, one book)

I think it is time for the phone book to go or at least be reduced. Maybe they can be sent out to those who specifically request one by checking a box on their monthly (landline) phone bill; or maybe a limited number of phone books can be made available at select locations for pick up by those who want one.

However, on a positive note, at least your old volumes can be recycled...