It's the Environment, Stupid.

Wednesday, February 07, 2007

Ecomagination new ads

I think I'm the last in getting around to writing a blog post on this - but if you haven't already check out GE's new Ecomagination ads.

These highly produced, feel good TV ads; clever online ads (I like the salt shaker/water one); and a nice selection of print ads really do make one feel good about GE.

Say what you will about greenwashing, but if a major corporation like this can see the way of the future and modify their products to reflect that, tell everyone about their new products and vision, get a positive response from doing so AND profit from it, maybe more companies should strive to do the same.


  • Did you notice that one of the Ecomagination ads mentions 'Cleaner Coal' plants? That's refreshingly honest when compared to the president's continued support for 'clean coal'. Big difference with the elimination of two letters.

    By Blogger Mark, at 12:24  

  • I agree Amy. GE has not been perfect, but if you look at the record I would rather have companies making an honest effort than ignoring the issues outright.

    I think the ads in particular have the added benefit of raising public awareness on environmental issues -- regardless of how you feel about GE -- that is a good thing.

    By Anonymous Anonymous, at 13:10  

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