It's the Environment, Stupid.

Sunday, February 10, 2008

Masses clueing in - green isn't all that easy

It looks like the days of shiny happy greenness are waning.

A couple of recent NY Times articles (yes, my media publication of choice lately) feature the problems with going green.

"Don't Let the Green Grass Fool You" takes of look of some of the contradictions in suburban living. And then there's "In Many Communities, It's Not Easy Going Green." Among other frustrations, one would-be-green do-gooder refuses to buy CFLs because she heard her neighbor spent $600 on the things.

Another NY Times article on CFLs "Making Small Sacrifices for What they Believe is Right" totally slams the CFL and features families that have grudgingly and unhappily made the switch.

Okay, yes, the grander media hype pushing the green phenomena has made it seem that going green can be easy. Unfortunately these same stories gloss over the practical realities behind all green actions. What they don't say is, "this is better, but frankly, there's still going to be drawbacks. There are compromises you'll have to make and you may have to do a little research as to what green alternative works best for you."

No one is saying (except the New York Times article) that you have to replace all your kitchen appliances right now. Yeah, if you do that it's going to be a chunk of change, and chances are it's not going to pay back any time soon. But, if your fridge kicks out or you're going to upgrade your AC unit anyway, well, yes, you should buy the most energy efficient brand out there.

Unfortunately these non-inspiring articles may have a counter-effect and could sway people against going green. Media outlets should educate the public in the realities of going green, but should also say WHY there are problems. By turning people off and discouraging small steps, we're only going to go backwards. Doing nothing, will result in nothing. However, small steps are good and will create the demand for new technologies and improvements that really will make it cheaper and easier to go green.

15 Comments:

  • People will make the move to a green environment when governments encourage them to and provide incentives , could be more tax on heavy gas guzzlers to tax relief for alternative energy . Lets hope whatever that it comes sooner rather than later

    steve

    By Blogger thepowerguides, at 14:16  

  • Yes, Bill Maher always says: "There's some problems that are o big that only the government can solve them!" This might sound so iffy, (because the government is ass kissing the corporations right now), but ideally, the government has to jump in and offer incentives.

    On the other hand I think a lot of teaching has to be done. People don't understand that going green costs more. But why? "The Story of Stuff" explains it very well, we are not paying for everything whn we buy a cheap product. We are not paying for the exploitation and for the damages done to the environment. Go and watch http://www.storyofstuff.com/ It's so worth it! :-)

    By Blogger Hans-Jörn, at 11:08  

  • What colour do we attain after green? How about we recognise our wholeness and EVERY color!
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    By Anonymous chris, at 19:23  

  • things grow harder but earth cant wait. i see.
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    By Anonymous Anonymous, at 23:52  

  • Well maybe they should remember what KERMIT THE FROG said IT ISNT EASY BEING GREEN

    By Anonymous Wildbird, at 10:25  

  • What I see in the articles mentioned, and pretty much all of the blogs and papers I've scanned, is a lack of a big picture to piece all the fragments into. Something that provides a backdrop of all that is going on ecologically in the biosphere, and where the base changes are affected.

    Chew on this if you dare: Have you ever stopped to consider what the human life form, indeed any higher life form, really is biologically, and how it integrates with the overall ecological environment?

    Microbes To Mankind, And Back?
    http://achinook.squarespace.com/journal/2008/11/28/microbes-to-mankind-and-back.html

    Bon appétit
    Lee C

    By Anonymous Lee Cullens, at 22:06  

  • A green product or service is generally defined as one that is both environmentally and socially responsible. In short, the product or service is favorable and accountable to the environment and people that provides and utilizes it.
    Generally, green products and services are innovative, creative and are appealing to the mainstream consumer. They benefit the producers of the materials and the manufacturers and suppliers of the products. Please visit
    http://www.onebiosphere.com

    By Blogger k, at 19:26  

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  • OK I accept it that the first time is a little bit expensive, but with time you see the difference in energy consume, is incredible the amount of money you save using CFL.

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