Another reason I like getting the print edition of the NY Times (or looking through someone else's when they're finished with it) is the ads. Not the stacks of glossy booklets stuffed in the middle of the Sunday paper, but the ads that fatten up the individual sections of the papers - full page ads like the Starbucks ad on A27 (5/21/06).
The ad isn't flashy. It is just text and small logos on a pale green background. The larger green text reads: "It's a matter of degrees." Then smaller text continues: "It may seem a bit unusual for a coffee company to take out an ad about climate change, but frankly, it's a subject we all need to consider. The earth is getting warmer, and continued warming will affect the livelihoods of the farmers growing coffee and is already changing global weather patterns, agriculture, energy costs, and the environment. In the last 30 years, the earth has experinece twice as much drought; plants and animals are going extinct; and Greenland's ice sheets are melting at twice the normal rate, jeopardizing the world's coastlines. It may seem like three separate occurrences, but they are linked, each a consequence of climate change. Starbucks is committed to taking care of the world we live in, which is why we've teamed up with Global Green USA, the American affiliate of President Gorbachev's Green Cross International. We invite you to join us in taking action on this very critical issue
On the lower half of the page is a spiral, compact florescent light bulb pointing to more text: "If everyone who received this newspaper today switched one lightbulb in their house to a compact flourescent light, it would be like eliminating the emissions of approximately 89,000 cars for one year. Find out what you can do at www.globalgreen.org
I know there's tons of people out there who love
(read: hate) Starbucks as much as they love
Wal-Mart, and I'm sure the ad doesn't tell the full story, but acknowledging climate change, and taking action by creating a new partnership with GlobalGreen.org, surely can't be all that bad.
On the next page, A28 is a BP-Chase ad (this one is a little less than a full page, there are two articles surrounding it.) In the middle are travel-type icons one with a gas pump that says, "Here" announcing a 5% rebate at BP; one with a fork, knife, spoon and plate that says, "There" announcing a 2% rebate on travel and dining; and one with a shopping bag that says, "Everywhere" announcing a 1% rebate on everything else.
Below is an explanation next to a photo of the green card with a BP logo on it. "New card. Great rebates. Get cash or gas back. Now there's a credit card you can use here, there and everywhere. And you can earn cash or gas back every time you use it. It's the BP Visa Card from Chase. When you apply now and are approved, you can earn doube rebates for the first two months." Of course it goes on to tell you what number to call to apply and so on. (See this Tree Hugger post
about green credit cards.) All I have to say about this one is - great timing. Who wouldn't want money back on gas? Or gas back from buying gas? And since the card is literally green, it makes you just feel good about having it in your wallet - right?