NYC Real Estate - Green?
I've commented many a time about how great it is that mainstream media is covering the whole "green" scene, and I suppose now that it is getting done I shouldn't reallly complain about HOW it is being done. But I will.
First of all, the kermit reference the title evokes is OVERDONE. It was cute for a while, and although it still has an element of truth to it (it is getting easier to be green) this reference is getting old.
The story itself is commendable, even if it does gloss over some of the finer points of green building and LEED. And although it does touch on the consumer appeal and some (negative) realities of living in these buildings, it doesn't do enough to emphasize the benefits on a personal level.
Of course I don't think writers should praise green building unneccessarily since building to green standards is a relatively new thing, and there are technologies that are being experimented with and continuously improved upon. And while the article infers that there is an increasing preference on the part of the apartment hunter to go green if there is a choice between that and its non-green counterpart, there is a strong hint of "buyer beware" about the featured green buildings.
One more thing that annoys me about mainstream green coverage (and explicit in this article) is that green costs more. Yes, it does - about 1-3% more in upfront costs, which are more than made up for in energy and other cost savings over the lifetime of the building. Plus, price points are falling as materials become more widely available and as architects and developers become more experienced in designing green. But it is kind of silly to talk about price in the ONE green article in the Real Estate section, which primarily features multi-million dollar, luxury, non-green "dwellings." You don't see the word affordable much in those articles.