It's the Environment, Stupid.

Wednesday, March 29, 2006

Brad Pitt - going green

Brad Pitt has moved from being the poster boy for poverty (the ONE campaign) to narrating a new PBS series, design-e2 (pronounced: design e squared). Pitt asks in the trailer, "How can we live in harmony with our earth?" e2 (I don't know how to make the little two) is promoted on the site with the subheading "the economies of being environmentally conscious".

The 30 minute episodes are in HD (that's High Def) and will air on PBS in June - but you can watch the trailer now on the website (which will officially launch April 1.)

Can't wait to see more... and hey, if Brad Pitt supports 'green' shouldn't we all?

(See the treehugger posting about design-e2 - they've got a big ol pic of him too!)


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